December 3, 2018

Ensuring a Successful Onsale for 100,000+ Fans

What is LaneOne?

LaneOne provides an “all-inclusive” premium experience for top concerts—packaging great seats with parking or ride-share credit, a preferred entrance, special food and drink options, and concierge-grade customer support. Every part of this experience is powered by their cloud-based app.

What was the Challenge?

Given that LaneOne’s mission is to deliver an exceptional end-to-end experience, their first publicized onsale had to go flawlessly. Compounding the pressure, their launch offered exclusive access to American Express card members for the best seats to the Eagles 2018 tour. This meant that the first test for their new application would be a highly-publicized on-sale for an act that routinely sells out stadiums in a matter of minutes. They needed confidence that their application could handle extreme loads—before a single customer ever accessed the site.

What was the Solution?

Using Tricentis Flood to load test at both the protocol level (Gatling) and browser level (Flood Element), they iteratively assessed and optimized the system’s performance characteristics until their goals were met. By the time of the launch, LaneOne could rest assured that their brand-new application would meet the high expectations of customers as well as eminent partners such as American Express and Ticketmaster.


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